Retained advisory for an international car-seat and pushchair group
Ongoing support on a new Asian market, a European brand launch and product design sourcing.
Outcome: A monthly retained engagement, running since October 2026.
Case Studies
A selection of engagements across strategy, brands, product, manufacturing, safety and markets. Clients are not named.
Recovery plan in Japan for a UK children's brand
Strategic review across six areas, from customer reactivation to competitor analysis, with a phased action plan.
Outcome: A costed route to rebuilding the brand's position in Japan.
Five-market entry strategy for a premium pushchair brand
Entry strategy for Japan, Taiwan, Australia, the UAE and China, with verified distributor shortlists, pricing architecture and regulatory summaries.
Outcome: A route to market and a recommended partner for each country.
A British bathing brand into the United States
Entry strategy, a distribution partner and support across the launch of the range.
Outcome: More than £1 million in US profit reported by the client.
A complete baby product range for a British company
Full range sourced and manufactured, strollers and car seats included, with a specialist design house setting the look.
Outcome: On sale across the UK through several retail channels, with exports begun.
A first nursery product for an engineering team
Design, production and safety testing guided for a team new to baby goods, followed by the route to market.
Outcome: Taken from development through to launch.
Technical files after a Trading Standards enquiry
Every product file reviewed for a UK importer and the missing safety documentation built.
Outcome: A current, complete technical file for every product.
An intellectual property claim answered
Specialist IP lawyers appointed and the response coordinated, including a cease and desist letter.
Outcome: Claim withdrawn, no restriction on trading, costs recovered.
A product design dispute between two major brands
Strategy, specialist experts and a negotiated settlement pursued throughout a months-long dispute.
Outcome: Resolved on terms the client was satisfied with.
A major US baby brand into the UK and Europe
Range adapted and products developed for UK and European buyers, with safety standards and distribution research.
Outcome: Launched in the UK and Europe.
A US brand's own UK operation
Safety requirements, marketing approach, warehousing and distribution partners put in place.
Outcome: The client runs its own UK operation with local support.
New distribution for an Australian-founded brand
Distribution strategy, partner identification and a direct-to-consumer approach.
Outcome: Introductions to the partners and customers it was seeking.
Buyer and exhibitor programme for an international baby products fair
A three-phase programme designed to bring UK and European exhibitors and buyers to an Asian fair.
Outcome: Programme designed for the 2027 edition.